J+J Flooring Group

Editorial design for an inspirational magazine exploring color, creativity, and design perspectives

Whiteboard collaborated with J+J Flooring Group to create Shift magazine, a publication designed to change perspectives and spark new creative ideas. This issue explores the concept of Simpatico - those quiet moments when the unknown becomes trusted and familiar. The editorial approach celebrates harmony through unexpected pairings of pattern, texture, tone, and color, creating connections between movement and emotion. The design captures the essence of unspoken shared experiences, like the transformation of strangers into friends. Through thoughtful typography, strategic use of white space, and bold visual storytelling, the magazine becomes a catalyst for creative inspiration in the commercial design industry.