Southtree

Starting in a college garage to buy an iPhone, Nick Macco and Adam Boeselager evolved their humble business into one of the largest consumer preservation operations in the country, driven by design-thinking and intentional system building.

Whiteboard partnered with Southtree during their remarkable transformation from a small garage operation to an industry leader in memory preservation. The challenge required building a scalable platform that could keep pace with exponential growth while serving thousands of customers daily. Working closely with founders Adam and Nick, Whiteboard developed a comprehensive digital ecosystem including three iterations of Southtree.com, the proprietary Areas application for order processing, and the innovative Legacybox product launch. Through strategic technology architecture and partnership-focused collaboration, Whiteboard has functioned as creative stewards, providing ongoing direction for Southtree's customer experience while navigating countless iterative decisions and innovative forward progress throughout their expansion.