Stribling & Company

Comprehensive brand development including naming, identity design, and website for adventure travel consulting

Strib Stribling possesses that rare combination of extensive travel experience and genuine passion for creating transformative adventures that clients never knew they needed. Whether orchestrating fly fishing expeditions in remote Patagonian waters, arranging authentic quail hunting experiences in South Georgia's plantation country, or guiding treks through the majestic Himalayas of Tibet, Strib brings unparalleled expertise to crafting bespoke adventure travel experiences. When he decided to formalize his adventure consulting services, Whiteboard partnered with him to develop every aspect of his business identity. We began with strategic naming sessions, ultimately arriving at Stribling & Company, which conveys both personal expertise and professional service. The logo and comprehensive brand identity system we created reflects the sophisticated yet adventurous spirit that defines Strib's approach to travel. Our collaboration extended to developing compelling website copy and building a focused one-page site that effectively communicates his unique value proposition. The resulting brand positions Stribling & Company as the trusted guide for discerning travelers seeking authentic, once-in-a-lifetime adventures crafted by someone who truly understands both the destinations and the art of extraordinary travel.