Crabtree Farms

Multi-year local food guide publication highlighting Chattanooga region's culinary ecosystem

Whiteboard partnered with Crabtree Farms to design the annual TasteBuds Local Food Guide from 2014 to 2017, creating a comprehensive resource that celebrates and connects the Chattanooga region's vibrant food culture. This practical publication addresses the challenge of connecting consumers with local farmers, restaurants, artisans, and suppliers who define the Scenic City's unique culinary identity. Working closely with Crabtree Farms' content team, our design approach emphasizes accessibility and visual appeal, making local food discovery engaging and approachable for all community members. The guide's design system balances practical information architecture with inspiring photography and typography, encouraging readers to explore and support local food systems. Through thoughtful page layouts and clear categorization, the publication becomes an essential tool for food enthusiasts, tourists, and residents seeking authentic local culinary experiences while strengthening the economic foundation of regional food producers.