TeachEngineering

TeachEngineering works to distribute free engineering curricula to schools across the country. K-12 Engineering education is vital for bridging the learning gap, fostering technology literacy, catering to diverse learning needs, and cultivating cross-disciplinary problem-solving. Through deep audience research and an endearing creative platform, we better positioned TeachEngineering's offering and increased usage of their vast library of free resources for K-12 educators.

We partnered with TeachEngineering to address the critical challenge that STEM job demand outpaces qualified graduates, while engineering education remains underserved in K-12 classrooms. Through comprehensive quantitative and qualitative research examining the education system, classroom dynamics, and STEM attitudes, we identified drivers, barriers, and strategic leverage points for bringing engineering education into schools nationwide. We developed the "Engineer a Brighter Future" campaign to increase demand for TeachEngineering's free library of teaching tools, particularly in under-resourced schools, by helping educators see that engineering is already prevalent and pertinent to their classrooms. The campaign showcased how everyday materials and TeachEngineering resources combine to create engaging activities highlighting engineering principles in everyday moments. Through targeted multichannel distribution including influencers, social media, paid online media, and email marketing, we encouraged teachers nationwide to enrich their lesson plans regardless of their STEM background, democratizing K-12 engineering education access.