TED

TED's flagship site is a dynamic media platform with proprietary video hosting, but testing and iterating on new marketing strategies proved challenging.

We partnered with TED's Product team to create a flexible landing page builder within Webflow that empowers their marketing team to quickly create pages for events prompting users to become TED members. Working closely with TED, we developed systems within Webflow to optimize the CMS for marketing specialists and content managers to spin up new landing pages through Webflow's editor without code. We designed various components including multiple header styles, form styles, content blocks, and call-to-action sections, then developed these as an approved series synced to Webflow's CMS. The result enables TED to test and iterate by creating multiple landing pages for the same event, testing which messaging or layout style aligns best with their audience, empowering them to use their flagship site proactively and effectively.