The Blue Plate

Long-term brand partnership spanning digital, print, photography, and interior design for Chattanooga's metropolitan diner

Whiteboard has partnered with The Blue Plate since 2006, creating a comprehensive evolution of creative design and marketing tools that have grown alongside Chattanooga's beloved metropolitan diner. This long-term collaboration demonstrates the power of sustained brand partnership, adapting design strategies to match the restaurant's changing identity while maintaining its essential character and community connection. Our relationship spans diverse creative challenges including digital marketing campaigns, print materials, photography direction, and interior design consultation. Each project builds on previous work while responding to the restaurant's evolving needs and Chattanooga's changing dining landscape. Through consistent design language and strategic brand development, we've helped The Blue Plate maintain its position as a cornerstone of the local food scene while attracting new generations of diners. The ongoing partnership showcases how thoughtful, sustained creative collaboration can support business growth and community engagement over nearly two decades.