Mannington Commercial + Shimoda Design Group

Limited edition letterpress posters for Mannington's designer collaboration launch

Mannington Commercial's strategic approach to design partnerships reached new heights with their collaboration featuring Shimoda Design Group, the acclaimed 10-person California studio. Principal Joey Shimoda, honored as Contract Designer of the Year in 2013, brought impressive credentials from work with Steelcase, Mikimoto, Rolex, MTV, and TOMS Shoes. Whiteboard joined this prestigious collaboration to create promotional materials for Mannington's new Traction Avenue flooring collection launching in 2015. Under Joey Shimoda's creative vision, our Design Director Mandy Meredith led the exploration of international and modernist design eras, resulting in sophisticated promotional posters that captured the collection's innovative aesthetic. These custom designs were letterpress printed in limited editions at Chattanooga's Open Press, creating premium giveaways that reflected both the quality of the flooring products and the caliber of the design partnership. The collaborative approach exemplified how established design talent can elevate product launches, creating marketing materials that function as both promotional tools and collectible design artifacts.