TTT (Street Guys Hospitality)

What does a digital-first hospitality restaurant experience feel like in 2020?

We partnered with Tacos, Tortas, and Tequila during the 2020 pandemic to rebrand their street-food concept, shortening their name to TTT and launching a fresh, energetic digital presence that reflected street food culture and creativity. Working closely with Street Guys Hospitality group during unprecedented industry challenges, we developed a brand identity inspired by street art signatures and vibrant food photography, complemented by bold typography and bright, eclectic colors reminiscent of authentic street food energy. Our collaboration resulted in a complete digital transformation featuring an interactive website that leads with mouth-watering photography, responsive typography that conveys movement and creativity, and a cohesive brand system that successfully launched TTT into a new era of takeout-focused hospitality. Through strategic branding that celebrates the lively spirit of street food culture, we helped TTT navigate pandemic uncertainty while establishing a memorable mark on the central DC food scene.