UltraSite (PlayCore Company)

Comprehensive catalog redesign communicating quality and excellence for high-grade site furnishings

UltraSite, a PlayCore Company specializing in high-quality commercial grade outdoor recreation products, recognized that their existing catalog design wasn't effectively communicating their brand excellence. Despite strong product quality, customer service reputation, and industry equity, leadership felt their catalog presentation was falling short of their standards. Whiteboard collaborated with UltraSite's leadership team, including Stephanie Devine and Mimi Marler, to develop a catalog design that would properly showcase their comprehensive product line including site furnishings, park amenities, picnic tables, and park benches. Design Director Mandy Meredith led the creative team alongside designers Amy Harmon and Laura Michael to craft a clean, elegant solution that highlighted both superior products and professional photography by Dotson Commercial. The result exceeded expectations, with both salespeople and customers praising the clarity, style, and professional presentation of the new catalog.