Via Curato

Complete branding and website for luxury bespoke travel agency

Mary Elizabeth Kaufman had built a successful career as a bespoke travel agent with Martha King Travel, but in 2023 she convinced her husband Julian to join her in a new venture. As the couple decided to launch their own agency, they came to Whiteboard for comprehensive brand development including naming, visual identity, and website design. Since the Kaufmans custom design each trip for individual clients, the concept of 'curating' travel experiences led us to the Italian-inspired name Via Curato. We developed a minimal and elegant visual identity designed to let photography of the world's most beautiful destinations tell the primary story. The sophisticated brand system features metallic gold foil on rich green, extra-thick card stock for business materials, creating a luxurious tactile experience that reflects their high-end service approach. The clean, efficient website brings the brand to life online, providing an elegant platform for showcasing their curated travel experiences and establishing their expertise in luxury travel planning.