Youth For Christ USA

Youth For Christ (YFC) has worked since 1944 to provide mentors and hope to young people during pivotal moments in their lives. Whiteboard partnered with them to redefine their brand identity and create digital experiences that unify their 140+ chapters nationwide.

We partnered with Youth For Christ to redefine their brand identity in a way that could unify their wide array of chapters and regions across the United States and abroad. Working closely with their teams since 2013, we identified that the stories of affected youth stand at the center of what YFC strives for, leading to our development of the "3 Story" logo reflecting their strategy of seeing relationships within my story, their story, and God's story. Through collaborative brand development and multiple digital initiatives, we created their national website refresh in 2021 and developed a scalable template system serving all 140 chapters under a unified visual identity. The result empowered Youth For Christ with cohesive branding and digital tools that support their mission of bringing hope to thousands of young people every week across over 100 countries worldwide.