When we met Nick and Mike, they had a powerful curriculum and a clear mission. Our job was to help manifest that into a digital platform and brand experience that could serve athletes, coaches, and teams. Through strategy workshops, we defined tiered memberships, a licensing model for leagues, and content architecture rooted in their seven-pillar framework. We also helped identify coaches as a key distribution channel, shaping messaging and tools around their needs.

We created a visual identity inspired by the hero’s journey—simple, iconic, and emotionally resonant. The mark, composed of seven points, represents the path of growth every athlete walks. With bold type, minimal color, and a clean system, the identity is built to resonate across ages and levels in a way that captures the timeless drama and power of athletics. We applied this system to a launch site, social content, merch, and an anthem film—bringing clarity and energy to the mission.

We partnered with 7Pillar to design a digital product that delivers meaningful, daily engagement. The app includes tiered access, daily meditations, challenges, protocols, journaling, scheduling, and live coaching calls—all structured to build habits and reinforce the pillars.

To guide early adopters, we helped develop a 90-day onboarding journey. We also collaborated on coaching decks, video lessons, and physical resources like workbooks and journals, creating an ecosystem that reinforces the brand from every angle.

Nick and Mike are committed to helping athletes lead better lives—not just win more games. Our role was to help turn their deep conviction into a brand and platform that invites others in. From strategy and identity to product and curriculum, we helped build a foundation that can grow.