A person holding a mobile device with green case.A person holding a mobile device with green case.

Uncomplicated giving for a generous world.

For a brighter future where

Overflow
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What We Did
Brand Strategy
Brand Identity
Web Strategy
Web Design
Web Development
Messaging
Collaborators

Building the brand behind the world's most focused giving platform

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Overflow is redefining the way we give, with a mission to create the world's most focused and accessible giving platform. Their strategy centers on a simple yet transformative idea: no matter how much you have to give, the process should be as effortless as buying a cup of coffee. By bridging the gap between intention and action, Overflow is building a generous future where giving—whether in cash, crypto, stock, or complex assets—is seamless, intuitive, and impactful.

Overflow logo
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A brand that connects FinTech with the greater good

We crafted a brand that seamlessly bridges FinTech with a sense of purpose. By reimagining their strategy, key messaging, and visual identity, we ensured Overflow remained anchored in its Silicon Valley tech roots while expanding its reach to visionary nonprofits, pastors, and their CFO counterparts. The design system features modular patterns and 3D objects, reinforcing the brand's commitment to innovation and simplicity while keeping its human-centered mission at the forefront.

Overflow brand strategy and visual identity bridging Silicon Valley tech innovation with purpose-driven nonprofit mission and accessibility
Overflow modular design system featuring 3D objects and dynamic patterns reinforcing innovation simplicity and human-centered mission
Overflow FinTech brand positioning emphasizing purpose-driven technology connecting generous intentions with effortless action for greater good

A marketing website built for growth

The new Overflow website was designed to capture value for both decision-makers and operators by delivering clear insights tailored to their unique needs. It demystifies complex revenue streams, providing clarity and actionable direction. The design reflects Overflow's identity with a dynamic balance of soft, approachable elements and bold, vibrant visuals. It tells a technical and intricate story with grace, making the content accessible and engaging while emphasizing the brand's core message of seamless generosity.

Overflow marketing website featuring clear value propositions for decision-makers and operators with dynamic visual balance and accessible design
Overflow platform interface showcasing complex revenue stream clarity and actionable guidance for nonprofit financial management
Overflow user experience design emphasizing seamless generosity across cash, crypto, stock, and complex asset donation types
Overflow technical platform architecture supporting pastors, CFOs, and nonprofit leaders with intuitive giving solutions and growth tools

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Advance your vision for a brighter future

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