overflow

Overflow sees a world where generous giving is uncomplicated

Building the brand behind the world’s most focused giving platform.

Overflow is redefining the way we give, with a mission to create the world’s most focused and accessible giving platform. Their strategy centers on a simple yet transformative idea: no matter how much you have to give, the process should be as effortless as buying a cup of coffee. By bridging the gap between intention and action, Overflow is building a generous future where giving—whether in cash, crypto, stock, or complex assets—is seamless, intuitive, and impactful.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

Life Worth Living

For brands seeking immersive, high-performing digital platforms and experiences.

Services
Industry
year
Services
Brand Strategy
Brand Identity
Web Strategy
Web Design
Web Development
Messaging
Industry
Startup
Year
2024

A brand that connects FinTech with the greater good

We crafted a brand that seamlessly bridges FinTech with a sense of purpose. By reimagining their strategy, key messaging, and visual identity, we ensured Overflow remained anchored in its Silicon Valley tech roots while expanding its reach to visionary nonprofits, pastors, and their CFO counterparts. The design system features modular patterns and 3D objects, reinforcing the brand’s commitment to innovation and simplicity while keeping its human-centered mission at the forefront.

Making complex giving beautifully accessible.

The website captures value for both decision-makers and operators by delivering clear insights tailored to their unique needs. It demystifies complex revenue streams, providing clarity and actionable direction. The design reflects Overflow’s identity with a dynamic balance of soft, approachable elements and bold, vibrant visuals. It tells a technical and intricate story with grace, making the content accessible and engaging while emphasizing the brand’s core message of seamless generosity.

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