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In 2010, Whiteboard was born out of a conviction: visionaries deserve allies. The tools of the day were shifting rapidly, but the need for leaders who could imagine bold futures was timeless.
When we started, the landscape looked very different. The iPhone 4 had just been released, boasting a 5-megapixel camera and 32GB of storage. Responsive design was speculative. Facebook wasn’t yet a public company. Netflix still mailed DVDs. “AI” was mostly a sci-fi idea, not a strategy session.
We sketched ideas on actual whiteboards, hustled from small offices, and poured ourselves into projects that, at the time, felt impossibly big. Looking back, those beginnings were humble, but they carried the DNA of everything that followed: creativity in service of leaders who believed their ideas could make a difference.
The early 2010s were a time of experimentation, not only for Whiteboard, but for the web itself. We took on our first big clients, helped brands navigate their first mobile-friendly sites, and watched social platforms evolve from side projects to cultural forces.
Our team began to grow. What started as a handful of dreamers expanded into a crew of designers, developers, and strategists who believed in the mission. Each new teammate carried us further, making Whiteboard less of an idea and more of a community.
The world changed quickly around us:
Through it all, Whiteboard adapted. Not to chase trends, but to serve leaders. The technology shifted, the platforms rose and fell, but our mission held steady.
Over these 15 years, we’ve been shaped by the visionaries we’ve served:
Each of these partners (and so many more) shaped more than our portfolio, they shaped our philosophy. They proved that when visionaries take chances on their ideas, the future bends toward possibility.
In recent years, our journey has also meant becoming bigger than ourselves, welcoming the legacies of others into the Whiteboard story.
When we acquired Widgets & Stone, a Chattanooga-based design studio, we inherited a legacy of brand craft and visual storytelling. Their portfolio, filled with beautiful and intentional identity systems, expanded our capacity to help visionaries articulate who they are at their core. From lifestyle brands to cultural institutions, Widgets & Stone had built a reputation for excellence in brand expression. By bringing them into Whiteboard, we strengthened our ability to ensure that vision exists beyond words, and is seen, felt, and remembered.
When we merged with FiveStone in New York, we brought in a team that had spent years serving organizations working on some of the world’s most complex and meaningful issues. FiveStone’s portfolio included campaigns and initiatives around social impact, justice, and global good, helping movements and nonprofits clarify their story and mobilize their communities. Their commitment to designing with purpose fit seamlessly into our mission. With them, Whiteboard’s reach expanded into new sectors and amplified our belief that design can be an instrument of cultural renewal.
Together, these acquisitions bolstered our mission. They gave us new tools, new histories, and new perspectives to bring to the leaders we serve. And they reminded us that Whiteboard is at its best when it’s not one story, but many stories joined together, aligned around the work of making vision visible.
If there is one constant over these 15 years, it is not the work we’ve produced or the technologies we’ve adapted to, but the people who’ve chosen to make Whiteboard their creative home.
Our team has always been the beating heart of this agency. They are strategists who turn abstract visions into clear plans, designers who give form to imagination, engineers who make the impossible possible, storytellers who breathe life into brands, and project leads who hold it all together with grace. Their fingerprints are on every success we’ve celebrated, every challenge we’ve overcome, and every vision we’ve helped bring into the world.
To our teammates, past and present, you’ve carried this mission with grit, optimism, and imagination. You’ve built not only brands but also culture within our studio walls and far beyond them.
Our mission has always been about serving visionary leaders. But in truth, it is also about each of you, the visionaries within Whiteboard who believe that creativity, in the right hands, can change the world.
Fifteen years is long enough to see entire technologies come and go and short enough to know we’re just getting started. If history is any guide, the next 15 years will bring tools we can’t yet imagine. Some will dazzle. Others will disappear. All of them will test our ability to adapt.
But one truth remains: tools are only as powerful as the visionaries who wield them. At Whiteboard, we exist to serve those leaders to make their vision visible, to give shape to the future they imagine.
So here’s to what’s next. To the leaders we’ll serve. To the ideas we’ll help take flight. To another 15 years of change, and another 15 years of constancy.
We know change is inevitable.
But vision—when made visible—endures.
