Whiteboard and Colours & Shapes Launch a New Creative Collective Reclaiming the Role of Imagination in Culture

Whiteboard, a creative agency focused on making vision visible, and Colours & Shapes, a creative studio known for shaping thoughtful, enduring brands and experiences, today announced the launch of the Ministry of Imagination, a new creative collective formed to reclaim imagination as a formative force in culture, business, and public life.

The Ministry of Imagination brings together a small, invited network of creative studios, strategists, designers, and thinkers who believe imagination is not ornamental, but foundational — shaping how societies understand possibility, responsibility, and meaning. The collective is designed to operate less like a traditional agency network and more like an institution: slow by design, principled in posture, and collaborative by conviction.

“At a time when speed, scale, and spectacle dominate creative work, we felt compelled to create something different,” said Eric Brown, Founder of Whiteboard and Co-Founder of the Ministry of Imagination. “The Ministry of Imagination exists to remind leaders and makers that imagination is not escapism — it’s a discipline. It shapes what we build, what we protect, and what we pass on. This collective is about stewarding that responsibility together.”

Rather than functioning as a marketplace or holding company, the Ministry of Imagination will convene its members around shared inquiry, collaborative projects, and cultural interventions — spanning brand, design, storytelling, experience, and strategy. Member studios will retain their independence while participating in joint initiatives, shared frameworks, and collective authorship.

Gordie Cochran, Founder of Colours & Shapes and Co-Founder of the Ministry of Imagination, emphasized the collective's long-term vision. “We didn’t want to build another creative network optimized for growth charts or awards cycles,” Cochran said. “We wanted to build a shared table, a place where imagination is treated as something worth protecting, practicing, and passing on.”

The Ministry of Imagination will formally invite an initial cohort of five studios over the coming months, with plans to publish a Founding Charter, host private gatherings, and release collaborative cultural work throughout the year.

For more information about the Ministry of Imagination, visit ministryofimagination.co or follow updates from Whiteboard and Colours & Shapes.

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