Vision,

Whiteboard is the leading creative and technology partner to visionary leaders and brands

Press s anytime to start a project

made

visible

play reel

Whiteboard is the leading creative and technology partner to visionary leaders and brands

Press s anytime to start a project

The path of a visionary is never a straight line

New Story

Whiteboard brought New Story's evolving vision to life, fueling storytelling, investment, and lasting impact.

New Story

"Whiteboard gets it. Their partnership has been essential in helping New Story communicate our mission with clarity and impact."

Brett Hagler

Brett Hagler realized 10 years in that New Story needed to think bigger.

It’s a winding journey full of obstacles and breakthroughs

ABM Industries

Whiteboard empowered ABM to transform their global web presence, driving $200m in new pipeline opportunities.

ABM Industries

"I don't think we would've survived without Whiteboard..."

Cary Bainbridge

Brett Hagler realized 10 years in that New Story needed to think bigger.

But visionaries don’t walk alone

Spark Magazine

Founders Katie & Cody Gibbs needed a partner to bring an imaginative vision to life for kids and parents.

Spark Magazine

"...their partnership has helped us create an experience that truly sparks curiosity and joy."

Katie Gibbs

Brett Hagler realized 10 years in that New Story needed to think bigger.

We exist to help you navigate what’s ahead

The IEX Group

Whiteboard and IEX shaped a dynamic digital brand to amplify IEX’s mission and create fairer markets.

The IEX Group

"...they turned our roadblocks into an invitation to come alongside our team, find clarity, and help us move fast."

Marija Zivanovic-Smith

Brett Hagler realized 10 years in that New Story needed to think bigger.

And make your vision visible—that’s what we’ve done for over 600 visionary brands.

Abm

Airbus

Chick-fil-a

Clear

Compassion

COMIC RELIEF

IEX

Mercury

Pandora

NCR

TED

TRILITH

TED

TED sees a world where big ideas spread.

Non-profit

TED sees a world where big ideas spread.

TED

TED sees a world where big ideas spread.

Non-profit

ABM

ABM sees a world where connected systems create thriving spaces.

For-Profit

ABM sees a world where connected systems create thriving spaces.

ABM

ABM sees a world where connected systems create thriving spaces.

For-Profit

Featured

Case Study

Non-profit

New Story sees a world where global homelessness is ended

OffCourt

OffCourt sees a world where the love of the game builds community long after the final buzzer.

Startup

OffCourt sees a world where the love of the game builds community long after the final buzzer.

OffCourt

OffCourt sees a world where the love of the game builds community long after the final buzzer.

Startup

Arclin

Arclin sees a world where materials stand the test of time.

Regional

Arclin sees a world where materials stand the test of time.

Arclin

Arclin sees a world where materials stand the test of time.

Regional

Featured

Case Study

For-Profit

Flame Broiler sees a world where fast

casual

doesn’t

mean unhealthy

Overflow

Overflow sees a world where generous giving is uncomplicated

Startup

Overflow sees a world where generous giving is uncomplicated

Overflow

Overflow sees a world where generous giving is uncomplicated

Startup

We design moments of

Change

Brand INNOVATION

For leaders evolving their brand, we clarify belief and direction to unlock meaningful differentiation.

Digital experiences

For organizations making vision tangible, we design digital platforms that connect strategy to human experience.

Market CATALYST

For teams seeking momentum, we align brand and go-to-market efforts to accelerate growth.

See our work

Explore our services

News and dispatches

December 19, 2025

A Widgets & Stone Story: 30 Years In The Same Direction

That spirit is at the heart of this documentary. The film features voices from across the city who have worked alongside Paul and felt the impact of his approach, including Rob Gentry of Hello Monty on Main, Krue Brock of Chattanooga Football Club, Tory Johnson of MoonPie, and Kelly Arnold of Clínica Médicos. Their stories reveal how design, when practiced with care and consistency, can strengthen organizations, shape culture, and create trust over time.

October 25, 2025

15 Years of Whiteboard: Reflections on Change and Constancy

In 2010, Whiteboard was born out of a conviction: visionaries deserve allies. The tools of the day were shifting rapidly, but the need for leaders who could imagine bold futures was timeless.

January 16, 2024

FiveStone joins Whiteboard to expand strategy offerings

Award-winning agency FiveStone has joined Whiteboard to help leaders leverage creativity and technology for good, reinforcing Whiteboard’s strategy-first approach to meeting client goals.

July 24, 2023

Paul Rustand and Widgets & Stone join Whiteboard

Whiteboard has acquired award-winning studio Widgets & Stone to help leaders leverage creativity and technology for good.

Projects and perspectives

Book

Agency

Event

Mayday

Podcast

Visionaries

Podcast

Final Final

Podcast

Elevator People

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

Offcourt

Whiteboard designed a brand and subscription platform for Offcourt to empower NBA athletes to own their stories and communities

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

Overflow

Bridging fintech innovation with purposeful giving through reimagined strategy and visual identity for Overflow

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

Flame Broiler

Whiteboard worked with Flame Broiler to reinvent their classic family brand without losing the magic

Digital experiences

For brands seeking immersive, high-performing digital platforms and experiences.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

TED

Leveraging digital experiences to spread ideas and fund audacious projects as a longterm partner to TED

Digital experiences

For brands seeking immersive, high-performing digital platforms and experiences.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

ABM

Driving $20m in new sales pipeline through digital transformation and Webflow Enterprise

Digital experiences

For brands seeking immersive, high-performing digital platforms and experiences.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Arclin

Whiteboard built a digital experience to reflect Arclin's innovative spirit that quietly powers progress across industries

Market expansion

For growing brands ready to extend influence and drive sustainable growth.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Intellicheck

We worked with Intellicheck to reposition them in a crowded market by shifting focus from fraud to seamless customer experience

Market expansion

For growing brands ready to extend influence and drive sustainable growth.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Immerse

Whiteboard relaunched Immerse as a language VR learning platform and Official Meta Partner so that theirt users could build language fluency at home

Market expansion

For growing brands ready to extend influence and drive sustainable growth.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Brand expression

For startups, challengers, and evolving brands needing clarity and differentiation.

7Pillar

Building an unshakeable foundation for success on and off the field.

Smile Train

Increasing brand awareness and donor for Smile Train, the global leader in cleft-care.

We’re exploring the tensions inherent in life, online

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Vision,

made

visible

The path of a visionary is never a straight line

"Whiteboard gets it. Their partnership has been essential in helping New Story communicate our mission with clarity and impact."

It’s a winding journey full of obstacles and breakthroughs

"I don't think we would've survived without Whiteboard..."

But visionaries don’t walk alone

"...their partnership has helped us create an experience that truly sparks curiosity and joy."

We exist to help you navigate what’s ahead

"...they turned our roadblocks into an invitation to come alongside our team, find clarity, and help us move fast."

And make your vision visible—that’s what we’ve done for over 600 visionary brands.

TED

TED

Non-profit

ABM

ABM

For-Profit

New Story sees a world where global homelessness is ended

OffCourt

OffCourt

Startup

Arclin

Arclin

Regional

Flame Broiler sees a world where fast

casual

doesn’t

mean unhealthy

Overflow

Overflow

Startup

We design moments of

Brand INNOVATION

Digital experiences

Market CATALYST

News and dispatches

Projects and perspectives

Brand expression

Brand expression

Brand expression

Digital experiences

Brand expression

Brand expression

Brand expression

Digital experiences

Brand expression

Brand expression

Brand expression

Digital experiences

Brand expression

Brand expression

Brand expression

Market expansion

Brand expression

Brand expression

Brand expression

Market expansion

Brand expression

Brand expression

Brand expression

Market expansion

Brand expression

Brand expression

Brand expression

We’re exploring the tensions inherent in life, online

See your vision

TAKE SHAPE

One decision. One draft. One breakthrough at a time.

Work

Agency

The path of a visionary is never a straight line

It’s a winding journey full of obstacles and breakthroughs

We exist to help you navigate what’s ahead

New Story sees a world where global homelessness is ended

TAKE
SHAPE